SEO = Search Engine Optimizer/Optimization, the organization/practice of getting your webpages higher up in search engine results. A practice routinely used by newspapers and other media outlets to make their articles come up on top in related (and not-so-related) searches.
The Onion = Satirical US newspaper.
…but even The Onion couldn’t make this up. Turns out the Liverpool Daily Post “accidentally” (no, I don’t believe their explanation that it was an “oversight”) added “Madeliene McCann” and related keywords to all their online articles.
It’s only a question of time before newspapers start adding “Upskirt Britney Spears pics” (to use an old doctorofjournalism favourite) tags to their articles on the annual budget…