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Power of the Commentariat: Methodological issues

May 19th, 2008 · 1 Comment

So much for "not being boring", eh? Well, this is a research blog, after all, so methodology had to creep in at some point. As promised, here are some further comments on the recently-released Power of the Commentariat report from Editorial Intelligence and the Reuters Institute. The report presents the result of a study of the power of British newspaper commentators. The report has three parts: first, a set of interviews with prominent commentators and various stakeholders (politicians, spokespersons etc), second, a ranking list of the commentators viewed as most powerful, and third, a study of the mechanics of commentariat power and comment responses based on four cases. In the pdf version of the report very little is said about the methodology of the report, which I think is a pity - the results are interesting and relevant, and the report is well-written, but I would really have liked to know more about how the study was carried out. I am aware that it is not an academic report as such, but still, the methodology of a study is always relevant for interpreting its results, and it does not seem very onerous to me to add a methods appendix (rather than bogging down the main body of the report with methodological minutiae). Also, another reservation: there may well be a more complete methodological discussion in the full report, which you can order for £13.20 from Amazon, but I still think it would have been good to include more of this info in the abbreviated pdf version of the report released for free on the Reuters Institute and Editorial Intelligence web pages. Here are the questions I have:
    I lack a complete list of the respondents interviewed. You can obviously just look at who's quoted in the text and compile your own list, but it is impossible to tell whether the authors interviewed more people than were quoted, for example.
    The poll on who the most powerful commentators are is based on "a self-selecting, small group of interested individuals from politics, business, media, public life, academia, and the more general reach of a group on Facebook set up by Editorial Intelligence called 'Keep up with the Commentariat'..." (p 15 of the pdf version of the report). A snowball sample of elite media consumers and stakeholders seems to me a wholly appropriate strategy for creating a listing of which commentators are viewed as most powerful, so clearly there's nothing wrong with the method per se - but it would still have been interesting to know the n, i.e. how many people were asked? How many were from the spheres of politics, business, public life, etc, respectively? Looking at the Facebook group, we can easily see that it currently has 366 members, but how many members did it have at the time of the survey, and how many of them responded to the poll?
By all means, read the report yourself and see if you think that the lack of methodological information impacts on the results. Or is this just academic nitpicking of a report that is explicitly non-academic? In other news: stay with this blog May 22-26, when I will live blog from this year's ICA conference in Montreal. Academic gossip! On-the-fly, soundbite-style acerbic comments on research that people have taken years to prepare! Academic gossip! Scathing reviews of the always-boring keynote speeches! And did I mention academic gossip? How can you stay away? Tune in and log on, as they say. See you all in Montreal!

Tags: Newspapers · Research · Reuters Institute

1 response so far ↓

  • Martin // May 19, 2008 at 11:44 am

    Not a comment on this particular post per se, just a pat on the back on the re-launch of the blog and your sort of new attitude towards the stuff you’re covering.

    I was always an avid reader of the blog, as you know, but this new energetic style - not dumbed-down, only more readable for media amateurs like myself - has taken it to a new level.

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